Apx Alarm Review

PROVO, Utah–ApxAlarm tends to shun publicity, but it’s attracted the attention of some major investors who believe that the company’s unique business model is a winner.

Earlier this summer, the company sold 50 percent of its business to three private equity firms, Goldman Sachs and Jupiter Partners, both of New York, and Peterson Partners of Salt Lake City. Terms of the deal were not released. At the same time, ApxAlarm secured a $75 million credit facility from Goldman Sachs.

Several months ago, ApxAlarm completed a yearlong transition from a company that generates accounts and then sells them to larger alarm companies, to a full-service alarm company that creates and services its own accounts.

“We’re using the capital to expand current operations into new markets and looking at some potential strategic acquisitions and new services,” said Alex Dunn, vice president of business development for ApxAlarm. “From a technical standpoint, we feel like we’re definitely on the innovative edge with two-way voice systems, and cell back-up services. We’re looking at other technologies that will offer even more safety and functionality to our customers.”

For more on this story, including comments from a partner at Peterson Partners, see the September issue of Security Systems News.

WEST PALM BEACH, Fla.–Security Networks expects to boost its residential customer base in the Southeast this summer thanks to an affiliation deal with APX Alarm Security Solutions.

“We expect this deal will create 10- to 15,000 new customers in our Southeast region this summer,” said Rich Perry, president of Security Networks.

The four-month deal, terms of which were not disclosed, launched this month. Under the agreement, APX, which is based in Orem, Utah, provides a direct sales force that will fan out over Security Networks’ Southeast region and sell directly to homeowners in the Carolinas, Georgia and Florida.

“We will own the contract, so the customers’ long-term relationship for monitoring and service will be with Security Networks,” Perry explained.

He said the sales force, generally comprising college students, goes through a well-structured training program provided by APX.

“We have other affiliates that we work with, but this is the first time we’ve worked with APX,” said Perry. Security Networks has offices in Philadelphia and Washington, D.C., and expanded into the Midwest, with a new office in Chicago, at the end of last year.